Product

The platform revolution has completely changed the way companies scale

Early in my career, I was tasked with building and launching a company website. I knew very little about web design, cascading style sheets, FTP clients, and the daunting task of working in HTML. Luckily for me, WordPress was in its infancy – pivoting from a standalone blogging service to a feature-rich platform that empowered anyone (even me) to build a basic website. 

Fast forward 10 years and WordPress now powers over 30% of the web. Content Management Systems have played a key role in igniting the internet’s growth, and there are a host of alternatives like Squarespace and Wix, continually simplifying the way consumers, small businesses, and even Fortune 500 companies build and launch websites. 

Just as websites were so daunting pre-CMS era, building native mobile and cross-platform applications pose similar growing pains—mobile is still a young industry, and finding the expertise to build, test, and bring to market solutions in this new digital economy is an uphill battle for any organization. One of the biggest trends for forward-thinking organizations has been to leverage the right mix of technology partnerships to quickly scale their solutions. It’s more common now to find a market leader in a respective industry that licenses its technology in the form of SDKs and APIs than it was in the past. 

Ultimately, an organization’s hunger to drive innovation has put tremendous pressure on product teams to deliver new solutions – and to ship them fast. And as any Product Manager would know, time to market is everything. When time, talent, and resources play against us we turn to developer-centric platforms to help us build the future, so our internal teams can stay focused on the task at hand.

For example, say I’d like to build a new mobile or web app but don’t want to worry about the challenging and time-consuming aspects of building e-commerce frameworks into my product – nor do I have the team that understands the evolving commerce landscape. I’m going to look at developer platforms that offer scalable e-commerce solutions. Or, I’m building a travel app and need to add new features to gain an edge and stay competitive in the market – I’m going to look at APIs and SDKs that offer unique transportation services and product experiences without having to build from the ground up. Or, maybe I’m just looking to simplify the way customers log in to my products. I can leverage an authentication service that offers universal login capabilities for my customers. There are many benefits to leveraging developer-centric platforms to drive company growth, innovation, revenue, product adoption, and even ignite customer acquisition and network effects.

Protecting user data will be one of the most important initiatives for Consumer Brands and their product teams in 2019. The Sudo Platform can help.

It’s no secret that 2018 had its fair share of cringeworthy data breaches, privacy violations, and awkward congressional hearings. We witnessed the perils of sharing too much of our personal information on sites, services, and apps ‘we trusted’ in the beginning. But as the sharing of our PII in exchange for some useful service became the norm, we began to lose control of the digital footprint we had left behind. Tying our names, personal phone numbers, email addresses, and physical credit cards to all of our accounts left us vulnerable. And each time a new data breach is announced, we are left wondering if we’ll be a victim of identity theft and/or credit card theft. For starters, GDPR is a step in the right direction towards putting the onus on companies to better protect user data. But there’s more we can do. 

Companies looking to add a critical layer of security and privacy for their customers can now leverage the Sudo Platform to quickly build and scale their own products.

At Anonyome Labs, we’ve built a platform to help consumer brand product teams tackle this very problem. We’re excited to announce the launch of our new Partner Platform—a turnkey solution that bundles a host of privacy and security capabilities into an identity-centric platform that developers can leverage as standalone SDKs and APIs for iOS, Android, Web, and Desktop environments. We believe today’s customers want to have control over their personal and private information. They want to continue to enjoy their favorite products and services online, without giving up all of their personal information in the process each time. 

And as software and services providers, you can now leverage the Sudo Partner Platform to gain a competitive edge in the market, launch a new product, or enhance your current products by giving your customers more control over their personal information. Check out our partner platform to learn more.

Armen Sargsyan