75% of Americans Want National Data Privacy Standards

Nov 3, 2021 | Privacy & Security

More Americans than ever are pushing for federal data privacy protections, according to the Associated Press–NORC Center for Public Affairs Research and MeriTalk survey released last month.

The clear majority of adults surveyed want national standards around how companies collect, process and share personal data to help protect users’ privacy and security online. Seven in 10 people agree with the federal government treating personal data security as a national security issue and investing in cybersecurity.

The survey also revealed 60 percent of Americans believe their social media and physical location data are not secure online.

The AP-NORC surveyed 1,004 adults in late June using NORC’s Ameri-Speak panel, which is designed to be representative of the whole population. 

Overall the results show Americans are optimistic that government investments in technology will improve their lives, particularly their online data security, in the next 10 years. But 56 per cent say they trust the private sector to do more than government in this area—which we see as a massive opportunity for enterprise to step up the privacy and cybersecurity solutions they offer customers.

Americans have been waiting a long time for a national data privacy law, as opposed to the patchwork of state laws we currently have, and the United States remains one of the few countries in the world without one. China recently passed its Personal Information Protection Law (PIPL), recognizing that the amount of personal data collected by non-government online services and mobile apps is at the point where it can be a rich data source for a national security adversary. The United States certainly recognizes this same risk to national security from surveillance capitalism.

The people are speaking so let’s hope the federal government hears and acts soon.

In the meantime, help your customers protect the privacy and security of their online data by rapidly developing and deploying branded solutions using our Sudo Platform toolkit. Have a look at our exemplar consumer app, MySudo as one idea.

Photo By Andrea Izzotti

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